The platform a designer uses to build and manage a website has a significant effect on a websites’ success. What about the other stuff that attracts wondering eyes to your design? Even the most beautiful websites are useless if no one ever finds it. 

Maximizing old content

The goal is to revamp existing content to have a new purpose with high potential. The beginning stages of the process involve discovering areas of your site with high-potential content that may rank for high-traffic keywords. Here’s what to look for:

• Content with high amounts of impressions
• Pages that lag in metrics
  • Click-through rate
  • Bounce rate
  • Dwell time. 

Rewrite and Redesign

Pages that have high impression rates need maximized for optimal views. By producing visually and engaging content makes the page memorable and easy to consume. By altering keywords and on-page SEO, this can induce marketing success. 

Visual aids reinforce arguments while appealing to different learning styles and eliminating overpowering blocks of text. This dynamic approach creates new page depth without having to redesign them from scratch. 

Meta data has high potential for optimization when it comes to title and description tags. Swapping old titles and description tags with relevant ones can have a beneficial effect on the number of impressions your content receives. 

Need help with content redesign? Contact our team at Blue Archer.