LinkedIn is an excellent social media platform that weeds out all of the fun stuff and focuses strictly on the search for your dream job.

I definitely did not make it sound very spectacular with that description, but while you cannot waste hours finding DIY crafts like on other sites (here's looking at you, Pinterest), you can find leads, employees, and much more for your business. 

How can your business effectively use LinkedIn? The unpaid way would to be as active as possible, optimize your profile, and participate in LinkedIn groups. 

You can also greatly benefit from advertising in addition to organically engaging on LinkedIn.

This brings us to LinkedIn's newest campaign management tool. 

Campaign Management

We’ve completely re-designed and rebuilt the LinkedIn Campaign Manager to provide our customers more control and visibility over their LinkedIn campaigns. You’ll notice many of the changes immediately, like the new look and feel, but it’s also important to note the major technological enhancements behind the scenes, giving us a new foundation upon which to build more features and capabilities in the future.

Linda Leung

Only some advertisers currently have access to the new features, but LinkedIn plans on having it completely available within the next few weeks. 

The Features

LinkedIn's newest upgrade includes the following features:

Get Started

If you're new to LinkedIn advertising, you can reference our older documentation on getting started with managing your ads. 

If your company is not on LinkedIn at all, we strongly recommend that you start using this platform depending on your business needs. Seriously, are options that you can use for different industries from discovering clients to employees. 

Not sure where to even begin? We can help!