Search engine optimization has been on the minds every developer (and business owner) for quite some time now. We optimized our meta data and live and die by the mantra that 'content is king'. 

What else can we possibly do?

The only thing we are missing would be to add cool features like bread crumbs or search bars to the actual search results listing.

Schema Markup

While this may seem far fetched, I am certain you have witnessed it before. Businessers user schema markup to alter their search result listing as well as other things.

Most webmasters are familiar with HTML tags on their pages. Usually, HTML tags tell the browser how to display the information included in the tag. For example, Avatar tells the browser to display the text string “Avatar” in a heading 1 format. However, the HTML tag doesn’t give any information about what that text string means — “Avatar” could refer to the hugely successful 3D movie, or it could refer to a type of profile picture—and this can make it more difficult for search engines to intelligently display relevant content to a user.

Schema.org

Schema Markup is a microlanguage of HTML that instructures search engines on how to display your search listing. 

What Can I Rank For?

Schema will give you control over a variety of options for your search listing. 

Markup Examples

Events

Music

Products

Recipes

Breadcrumbs

Social

Search Box

Find Yourself

Need help finding yourself not only philosophically but on search engines as well? We can help.