As search engines progress, businesses and industry professionals understand that ethics and content will increase your exposure. 

Banned Ads

Gone are the days of excessive keywords and irrelvant ads. This is not a bad thing. Both Google and Bing have taken on advertising that they deem unacceptable from less than ethnical companies. 

Google

In its announcement this week, Google said that as of July 13, 2016, “We will no longer allow ads for loans where repayment is due within 60 days of the date of issue. In the US, we are also banning ads for loans with an APR of 36% or higher.”
Marketing Land

Google has made previous efforts in 2013 regarding the 'Payday Ad Algorithm'. 

When ads are good, they connect people to interesting, useful brands, businesses and products. Unfortunately, not all ads are--some are for fake or harmful products, or seek to mislead users about the businesses they represent. Google's Public Policy

Bing

Bing also had qualms with less than favorable ads appearing within their search results. Bing focused the ban on shady 3rd party tech support advertising.

There's a thriving industry of tech support scammers that take advantage of unsuspecting Windows (and occasionally OS X) users, persuading them that their systems are broken or misbehaving in some way and then charging them extortionate fees to "repair" their machines, or worse, installing malware directly. 
Peter Bright

Why Consumer Protection Matters

What some of us now refer to as 'Black Hat' SEO used to be the norm. Search engines now are changing their algorithms based on consumer needs to eliminate the presence of harmful companies. 

It is the first time that the company has banned such a broad range of financial advertisements on its site, but the move was welcome by advocates seeking stricter controls on an industry long accused of targeting low-income and minority communities with loans that carry egregiously high interest rates.
Christine Hauser

People rely on search engines for more than just cat videos. Google and Bing have a responsibility to help their users find relevant and strong search results. 

Honorable SEO

Ethnical companies with intriguing content will become more and more of a priority of search engines. If you want more exposure with your own content, we can help.