Hyper-local may be a word you are beginning to hear more of if you work in the industry. For those who do not subscribe to 'Marketing Jargon Daily' you may be a little baffled as to how those two words ever came together.
The lines are blurring between different styles of marketing, and even if you are not a User Experience (UX) Specialist, you will need to equip yourself with some of the basics to bring your campaign to the next level.
We have previously discussed why marketers should know the basics of coding, now it is time to dive into UX.
Pittsburgh is also known for its humid, hot summers and miserbly cold, snowy winters. With that being said, this past week we have experienced cancellations, school delays, work-from-home days, and less than diserable driving conditions. Instead of complaining about the cold, use this winter as an opportunity for marketing and community outreach.
A lexicon is a tool often used by novelist to bring their stories to life, you too can benifit from building an easy to reference lexicon that will improve your copywriting skills.