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Responsive Website Redesign

Explosives containment, storage & treatment solutions company, NABCO, needed an updated web design and information structure to maintain market dominance in an increasingly digital age.  We worked with the team to identify target markets throughout several industries and create a design and site experience that would speak to each site visitor. The ultimate goal of the site was to present  product and industry-specific information and ultimately drive the user to contact NABCO sales staff.

Project Exploration

Our initial discovery phase uncovered design, marketing and content goals for the website. Our Blue Archer team listened to NABCO’s input regarding their sales cycle, current marketing and communication tactics, and their competitive advantage.

This set the foundation to develop targeted industry personas and ultimately build a content structure that would drive action from their 4 primary verticals.

Responsive Web Design

The new design needed to convey NABCO’s established expertise, superior service, and exceptional quality to visitors.

Understanding that some site visitors would prefer to search for products through product categories and other visitors would prefer to search through industry, our designers created a homepage that filters users to internal detail pages through both paths.

The responsive design ensures that users, including NABCO tradeshow sales staff, can engage with the smart design across mobile, tablet and desktops.

Content Review & Development

The site content needed to communicate NABCO’s high material, integrity and performance standards. It also needed to position NABCO as a trusted partner for first responders, military services and government agencies.

Our content team worked with NABCO throughout our content editing phase to ensure that each page was clear, concise, and drove the consumer to contact the NABCO sales team for more information.

NABCO Feedback

"From start to finish, everyone at Blue Archer has been diligent, knowledgeable, patient, professional and friendly. The site upgrade is just what we needed."

- Tiffany Novotney, NABCO


NABCO is now equipped to leverage their strong digital presence to drive new leads, engage current clients, and strengthen partnerships. Their website provides validity and credibility, helping them to maintain market dominance.


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How to Choose a Web Design Company

How to Choose a Web Design Company

How do you know you’re selecting the right web design vendor? This guide will help you navigate the vendor selection process, ask the right questions, and select a strong partner for your digital marketing efforts. 

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