Our user research interviews showed us that most site users would search based on their particular challenges as a farmer juggling marketing, CSA management, farmers' markets and more. To respond to these users, we created what we called pain point pages that provided solutions for certain obstacles facing busy farmers.
On the other hand, other users would explore the full toolkit to determine what available solutions resonate with them. We developed product pages to include tool details, abbreviated pricing information, and strong call-to-actions to view demos.
Additionally, the development of an onsite blog and case study portfolio provides site users with additional insight and real-world examples of how SFC tools have benefited farmers just like them. The simple content management system makes it easy for SFC team to update new success stories independently after launch.