Members of our Marketing, UX, and Management departments traveled to the hospital to meet the staff, tour the facility, and develop a direct understanding of UH’s project goals. To inform the content architecture for the site, we first identified all audiences who would be entering the site. Below is a sampling of the many personas we created:
We took an iterative approach to the design in order to define the right look and feel. The website needed to invite the user to explore care capabilities through an approachable and accessible design that conveyed a compassionate staff.
Through branded mood-boards and multiple wireframes, we determined a final design that makes it easy for site visitors to determine their appropriate next step and user-flow.