SEO is made up of multiple distinct components, and knowing what they are and how they work is key to understanding why SEO is so important. When content creators focus on the customer, content creation will be done not just to rank on search engines, but to provide value. Check out this list of free tools to kick off your site's performance in 2020.

Optimization is one word that you will hear frequently after you take the steps to develop a new website or redesign. Whether you are optimizing content or images, you may begin to question why it is useful and what it even means. 

For the basics, optimizing an item means you are allowing it to display easier online as well as rank higher when indexed. 

What is the Google BERT algorithm update? We dig in to find out what the update entails and what you can do to stay on top of your SEO efforts.

One of the most important aspects of marketing is ensuring your content strategies are working. These tools will help your campaign strive in 2020 with backed by data analytics and new-found technology operations. Check out what's new! 

When someone begins a story, they have certain expectations in mind about how that story will unravel as the plot thickens. We can translate this into web design to configure what users anticipate and in return, go beyond those expectations.