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Persona Spectrums

Persona Spectrums

Personas alone can detail the characteristics of a person, whether positive or negative. What goes into the persona depends on the project, but it overall decides why the user needs or wants the product. 

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Design With Textures

Design With Textures

In the world of design, we see a lot of flat space and colors. Change it up with texture! People often seek out different textures to create depth, but don’t confuse patterns with textures since they are widely different. 

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Mental Models in Product Design

Mental Models in Product Design

The payoff of leveraging existing product user’s knowledge is smoother interactions, faster adoption rates, and better overall usability. People know how your product works before you even design it. Let’s look at a mental model approach to design to surprise your consumers. 

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5 Reasons Why Your Website Needs a FAQ Section

5 Reasons Why Your Website Needs a FAQ Section

Having a website brings necessary attention as well as publicity and profit. To make it as a successful branded business in today’s market, this tool is essential to survive. Your website shouldn’t just exist, but rather professionally engage with your audience.  Besides the basic pages, your website needs an FAQ page for these principal 5 reasons. 

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2019: Essential Design Trends

2019: Essential Design Trends

Some trends are made for user experience, while others are purely aesthetic. This month, many designs and photos are on trend. By analyzing colors to shapes, and even types of photography, you can see why people are changing their formats. 

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