Blue Archer Blog

Whether your website includes e-commerce functionality or is simply informational, if your business offers products for customers, chances are you will have some kind of product catalog on your site. This is an incredibly important part of your website; it’s where prospective customers get to know what sets your products apart.  So, how can you make sure your product detail pages are setting you up for customer conversion? 

Learn how Medium.com can boost your SEO efforts and establish your brand as an authority in your industry. Discover tips for choosing keywords, creating compelling content,  formatting your  posts, and using built-in tools to maximize your impact.

When it comes to digital marketing, businesses everywhere are constantly asking themselves the same question: what is the best way to reach potential customers? The answer is simple: search engine optimization (SEO). However, when it comes to SEO, there are two distinct strategies that businesses can take: organic and paid search. 

For small businesses with limited marketing budgets, using Google trends to discover new and emerging movements is the way to go. Use this Google-powered tool to analyze your customers and show trending topics on Google Search.

Keeping track of future blog topics can be time-consuming and daunting. With this extension, tag what you save so your research, ideas, and photos are easy to find using keywords. Creating valuable blog posts means more opportunities for you to show up on the search engine results page.