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Blue Archer Blog

Social, Design, Marketing, Tech & More

Your digital resource for news, updates, insight and our own Blue Archer musings. 

Taking Advantage of Facebook Live for Your Business

Taking Advantage of Facebook Live for Your Business

If you are not camera shy, Facebook live may be an appropriate tool for your business. 

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What Should You Know About Google's AMP?

What Should You Know About Google's AMP?

Earlier this year, Google attempted to remedy issues with mobile reading by rolling out Accelerated Mobile Pages (AMP) for news sites. Now that AMP has been made available for more areas of the web, we need to ask how this will impact future mobile and responsive sites. 

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What are Facebook's Newest Targeting Options?

What are Facebook's Newest Targeting Options?

Brands and marketers find themselves focusing more on paid social with some of Facebook's more recent algorithm changes.

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How to Work With Facebook's New Algorithm Update

How to Work With Facebook's New Algorithm Update

Facebook publishers may have been shocked to discover the most recent algorithm update that focuses the newsfeed primarily on friends and family. 

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Social Ads: Using Video To Get Their Attention

Social Ads: Using Video To Get Their AttentionSocial Ads: Using Video To Get Their Attention

Video has been a growing part of many content strategies which makes it even more important when it comes to paid social. 

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