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Blue Archer Blog

Social, Design, Marketing, Tech & More

Your go-to blog resource for web design, social media and digital marketing news. Follow along for our Blue Archer musings. 

How to Redesign A Website Without Losing SEO

How to Redesign A Website Without Losing SEO

Most redesigns are positioned to increase profit but neglect to understand the relationship between SEO and design. Believe it or not, newer design methods often improve the functionality and experience of your site for users. There are many ways to undergo a redesign without losing SEO rankings and we will show you how.

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Website CTAs: 7 Tips to Improve Your Conversion Rates

Website CTAs: 7 Tips to Improve Your Conversion Rates

These tips will not only improve the vague landscape of a CTA but will encourage all users to simply "do something" on your website. Following a goal-oriented CTA design will help your team understand the consumer's behavior and create an effective strategy. It's time to take action!

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5 Tips for Better Email Marketing

Email marketing can be challenging, especially since there are over 320 billion emails sent and received every day.  Can you take your email marketing ideas and turn them into eye-catching ROIs? These 5 strategies, influenced by 2022 industry trends, will help you outperform your KPIs and gain exposure.

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Website Design Packages: What You Need to Know

Website Design Packages: What You Need to Know

Navigating the sales process of finding a website design company and comparing pricing can be a daunting task in 2022. This guide will be the best resource for developing confidence in your decision to understand a beneficial design package that fits your needs, offers customization, flexibility, and supplies private website training.  

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Examples of Thank You Pages

Examples of Thank You Pages

Did you know a Thank You page can lead to even more conversions? You can dramatically increase prospects by adding one simple page to your website. By adding additional CTAs, rewards, and special offers, the Thank You page has become a not-so-secret marketing weapon. 

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