inTouch Program integrates web content management system with Salesforce.com’s Nonprofit Edition for back-office management

PITTSBURGH – November 4, 2009 – Blue Archer, a web design and marketing firm located in Shadyside, recently debuted inTouch, a web-based constituent management program for nonprofit organizations.  The program integrates the back-office platform of Salesforce.com’s Nonprofit Edition with Blue Archer’s full range of nonprofit web design capabilities. 

“Through years of nonprofit web design, we understand the unique requirements and challenges that nonprofits face,” said Robert Faletti, Blue Archer Co-Principal.  “Equipped with inTouch, nonprofits can leverage the web to grow their mission while utilizing a proven back-office platform.”

The inTouch program streamlines the interaction between an organization’s front end and back end platforms, in this case a Blue Archer custom-designed AccuCMS website and Salesforce.com’s Nonprofit Edition, respectively.  The website supports online submissions such as donations, event registrations, and contact information, which are then deposited into Salesforce.com’s back-end platform for constituent tracking and management.

“Resource hours are incredibly valuable to nonprofits of all sizes – they can’t afford to have employees spending hours on data entry,” said Al Polanec, Blue Archer Co-Principal and creator of inTouch.  “Nonprofits that integrate their online marketing efforts and web transactions with their back-office databases are not only going to be better equipped to track constituent behavior, but will spend less time on administrative processes and more time expanding their constituency.”

“Blue Archer appreciates that nonprofit clients posses a unique set of needs,” said Faletti.  “Their resources, processes, and fiscal situations are vastly different than their for-profit counterparts.  We’ve created inTouch to meet these needs simply and affordably.”

For more information about Blue Archer and the services it provides, visit www.bluearcher.com.  

####

About Blue Archer

Founded in 1999, Blue Archer is Pittsburgh’s Leader in Web Design and Marketing and provides a host of services and solutions to clients from numerous sectors.  For additional media inquiries, please contact:

Jennifer Brant, Marketing Manager
jbrant@bluearcher.com
412-353-0646