What is it?
All websites are presented with the challenge of establishing visibility in search engine results, increasing site visitors and converting visitors to customers.  Websites that engage in search engine marketing have strategies in place to differentiate themselves from all the competition online.  Blue Archer will establish a search engine marketing plan that improves your website positioning in top search results. 
 
How does it work?
The best search engine marketing happens when it is customized to a company or organization’s specific goals and mission.  Blue Archer begins all search engine marketing projects with a thorough initial analysis of important keywords.  This initial search engine optimization provides a strong foundation for an ongoing campaign.  From there, the next steps in the process will target the following search engine marketing approaches:

On-page optimization: After an Initial Search Engine Optimization Analysis, updates and edits should continue to be made to the homepage and important internal pages or landing pages.

Off-page optimization:  Link building through directory submissions, article marketing, press release distribution, and other methods, help increase the importance of your website in the major search engines.

Pay-per-click advertising:  Managing a successful paid advertising through search engines or 3rd party sites, takes diligence and regular maintenance, but the results are usually faster than changes in organic positioning.
 
Why do I need it?
Both your current customers and prospects will look to the search engines to find your website.  Whether it is someone who has never visited your site before, or someone searching for particular information on your website, it is critical that your website displays in the top results for your important keywords.  By implementing several methodologies of search engine marketing, Blue Archer can ensure that your website displays consistently across many different sources.