What is it?
A service designed to expand and strengthen your brand through online social networking.

How does it work?
The client is first consulted as to which social media outlets are of most importance based on their industry.  A Social Media Plan is then constructed that will focus not only on strengthening a client’s brand but also on achieving measurable online goals.  The primary responsibility of Blue Archer will be to add/create content (posts, pictures, essays, etc.) to the various accounts in addition to coordinating the site’s outreach to other users on the same network.  Additionally, the client will have the opportunity to pass on specific links or material that they would like posted to their accounts.

Why do I need it?
The role of social media in online marketing is increasingly important as customers and constituents have come to expect that all companies and organizations have a forum online with which to interact.  It is now the norm to have profiles on all the major social media outlets: MySpace, Facebook, Twitter, Flicker, as well as a blog (Blogger).  Having an interactive online profile adds credibility and transparency to a brand, making consumers feel more in tune with the company’s mission and products.