Whether you are venturing onto the web for the first time, looking to improve your web presence, or considering advanced web customizations, Blue Archer can help.  Our staff is skilled in the planning and implementation of all things internet, and we put our experience to work for you.  All of our services can be tailored to your specific needs.  By offering strategy sessions that start with one-on-one consulting to strategy workshops involving your entire team, we can deliver the answers you need to the critical question, “Where is the internet taking your business?”

SEO

Search Engine Optimization services help define a plan for your search engine goals.  We analyze your site in regards to proper technical structure for optimal placement and identify other options such as banner exchanges and e-mail marketing, to increase website traffic.  SEO becomes more complex and costly every day, based on the ever-changing search engine market, but Blue Archer can implement the proper elements to help realize that goal in the most cost-effective manner.  Read more about SEO.

SEM

By combining both natural and paid search activities, SEM increases placement in search engine results.  In addition to regular practices of optimizing a website, search marketing tactics also include managing banner and AdWords campaigns and pay per click advertising.  Read more about SEM.

Internet Marketing Strategy

Blue Archer offers consulting on a full spectrum of internet strategy, from strategic planning and identification of online tactics to execution.  Whatever your current brand position, Blue Archer can help maximize the value of your brand and the message it is sending.  Blue Archer works with clients to ensure an accurate brand message is in place, and that it is properly exposed in the marketplace.  Often, clients find that they have been sending a powerful message to the marketplace for some time, but that the message is the wrong one.  Our methodology works to uncover the right message for your goals, and define the proper channels for delivering the message to your key constituents.

E-Mail Marketing

Targeted e-mail marketing offer effective ways to inexpensively expose your company to your customers and prospects on a regular basis, keeping your brand top of mind.  Blue Archer will help you develop and implement an effective plan that will allow you to measure your results in order to maximize the return on your investment.  We can design the newsletter template, with customized header graphics and layout, all the while incorporating the look and feel of your website.  We will even assist you with uploading contacts and sending out the first correspondence, thus ensuring a comprehensive online marketing campaign.