Learn how Medium.com can boost your SEO efforts and establish your brand as an authority in your industry. Discover tips for choosing keywords, creating compelling content,  formatting your  posts, and using built-in tools to maximize your impact.

When it comes to digital marketing, businesses everywhere are constantly asking themselves the same question: what is the best way to reach potential customers? The answer is simple: search engine optimization (SEO). However, when it comes to SEO, there are two distinct strategies that businesses can take: organic and paid search. 

For small businesses with limited marketing budgets, using Google trends to discover new and emerging movements is the way to go. Use this Google-powered tool to analyze your customers and show trending topics on Google Search.

Have you heard of Buyer Keywords? These search terms signify a buyer looking to make a conversion rather than vaguely browse. It's all about using your SEO strategy to target buyer intent and lead buyers straight to your business to lock in a conversion.  You don't want to miss out on this website traffic! 

Canva is highly undervalued with the many resources the platform has to offer. These tips are for bloggers, solopreneurs,  and social media marketers. The best part is, you don't need any design experience!