Every page-owner or website contributor out there wants to know that their content attracts views.  Understandably, most writers wouldn't write if they weren't sure that people were, in fact, reading their material. That being said, understanding the traffic that comes to your site is critical to your sites success.

PageRank has been around for a while now. It's in the Google toolbar; it's in the Firefox browser toolbar; it's just there. Because it's there, we have a tendency not only as search engine optimizers but also as web surfers to believe that the PR is the end-all-be-all of page authority.  Let us be clear: it is not!

LinkedIn recently dished out some great new features for brand pages, making things a bit more exciting, a bit more interactive, and most important: full of branding opportunity! Here are some of the things you know in order to give your LinkedIn business brand page a much needed face lift today.

In the marketplace - and in social media, especially - you may hear a great deal about influencers.  These influencers may be individuals or businesses which have a great deal of authority and expertise in a specific niche or they may be individuals who simply influence your target audience. 

A picture may be worth a thousand words...but unless you're optimizing those words for search engines, chances are those thousand words will be lost in translation.
Here's something some of you might know, and here's something that will shock some others: Search Engines can NOT see images. That's right. You could populate your site with images rivaling the beauty of an original Monet masterpiece, and search engines won't see a damn thing.