In honor of National Small Business week, this post is dedicated to all the little guys out there working with a small group of dedicated employees. As most of you could probably attest, working for a small business has tons of perks. 

The key to social media strategy is effective engagement.  Make your voice on social media the catalyst for acquiring brand loyalty, increasing stakeholders, and developing customer relationships.

The other day I was looking at the number of accounts our Blue Archer Twitter account follows.  It's getting up there; we're following almost 1,000 valuable and informational accounts.

A couple weeks ago we had a guest blog post on why your company needs a mobile website. We all know that mobile search is on the rise. 

We've said it countless times: your business' website should be not only your best marketing tool but also a measurable tool.  It can bring you incredible insight into your target audience as well as your current customers.