Wondering why you receive massive amounts of emails from certain brands asking you to re-opt in to adjust personal preferences? The GDPR (General Data Protection Regulation) is the European Union’s new privacy law, which went into effect May 2018. It’s all about consent, and here’s why. 

Technology has reached a tipping point through virtual reality, by always outsourcing to the digital world. Designers are shifting their focus from niche markets to large industrial strategies for enduring opportunity. Facilitating the release of digital potential in the back bone, or back offices of a business. 

As part of an inclusive effort to streamline its offerings, Google’s star advertising products are getting new names. Reorganizing to better reflect their current capabilities, AdWords and DoubleClick brands will soon disappear and be placed where the company sees growth.

Big data is finding its way into all parts of the business with 'advanced analytics' being a term you may begin seeing. 

Google Analytics is a powerful data tool that gives insight into who visits your website. dashboards give a compiled view of content items.