One of the first steps in creating a brand spanking new website is hashing out your site’s target audience. Once that is laid out, the fun part begins – figuring how to keep your audience engaged with your website.

You can have an amazing product or service, but without customers, your business will not be profitable. To keep your business competitive, you need to retain current customers and fire the unprofitable ones. 

Some users are aesthetically more attracted to charming characters and graphics like the infamous Hello Kitty or our favorite childhood shows. When designing adorable visuals, you must think about what attributes make it cute. The whole concept is subjective, but there are standard do’s and don’ts when it comes to this creative style. 

One of the most common problems in business development, especially coding, is the movement from an idea to the final product. Problems seem to accrue during the downhill sector of growth; however, these issues can be examined during the uphill stage of development. Let’s analyze how to catch these complications so they don’t surprise you later.  

Your brand, your story. Without establishing a timeline of events or verbal expressions of how far you and your business have come, are you truly worthy of competing? Stories add meaning and substance as to why your brand is here. Don’t let assumptions undermine your offerings, but adequately engage with your audience and tell your own truth.