The Swedish powerhouse company, Ikea, is a major brand in all parts of the world. They adjust their general products and selling points to fit to the market/country they’re in. Any business, big or small, can utilize Ikea's strategy and knowledge when it comes to diversifying your brand to fit additional markets. 

An email design systems provides consistency for your users. Designers working with different templates makes it harder for your audience to associate your brand to the email. Using a system ensures every Designer uses the same components, colors, font styles and layout, ensuring consistency and professional looking emails.

Adobe has teamed up with the Pantone Colour Institute to reveal which colours are trending this summer. Although the colour theory will stay, these trends can influence users, designers, and brands. 

Wondering why you receive massive amounts of emails from certain brands asking you to re-opt in to adjust personal preferences? The GDPR (General Data Protection Regulation) is the European Union’s new privacy law, which went into effect May 2018. It’s all about consent, and here’s why.