This term is a loose metaphor for an expression we all know as “conversion rate”. In the best circumstances, funnels let everything pass through or in other words result in a 100% conversion rate. This action correlates with user engagement in ways that can be alternated to improve the return of users and define the consumer's loyalty to a site/product. Don’t let users enter your platform without giving up even the slightest bit of information.
Most businesses trying to build a digital presence are well aware of the express that content is king. After dedicating time to creating sharable resources, what is the next step?
Inbound marketing can redefine your brand and provide solutions to clients whether you're a manufacturer, lawyer, hospital, professional, or a small business.
Content marketing, while it benefits a slew of industries, can be especially crucial for the professional services sector.
When building your digital brand, treat the process like home construction. Start with a rock-solid foundation, then put up the framework, before you know it you will be putting on the final touches.