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The Fallacy of Funnels and User Engagement

The Fallacy of Funnels and User Engagement

This term is a loose metaphor for an expression we all know as “conversion rate”. In the best circumstances, funnels let everything pass through or in other words result in a 100% conversion rate. This action correlates with user engagement in ways that can be alternated to improve the return of users and define the consumer's loyalty to a site/product. Don’t let users enter your platform without giving up even the slightest bit of information. 

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What Can Marketing Automation Do For Your Content Efforts?

What Can Marketing Automation Do For Your Content Efforts?

Most businesses trying to build a digital presence are well aware of the express that content is king. After dedicating time to creating sharable resources, what is the next step?

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Does Your Website Need A Resource Center?

Does Your Website Need A Resource Center?

Inbound marketing can redefine your brand and provide solutions to clients whether you're a manufacturer, lawyer, hospital, professional, or a small business. 

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Content Marketing For The Professional Services Industry

Professional Service Industry: Content Marketing

Content marketing, while it benefits a slew of industries, can be especially crucial for the professional services sector. 

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Construct Your Digital Brand From The Ground Up

Construct you digital brand

When building your digital brand, treat the process like home construction. Start with a rock-solid foundation, then put up the framework, before you know it you will be putting on the final touches. 

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