The new update addressed some issues with local search, but it seemed to pull the rug from underneath the hard efforts of SEO campaigns.

We, as human creatures, have an innate instinct to engage with our community.  If you are a business owner, then you are looking to profit from this engagement. In order to gather attention from your locals, a smart place to start is with your website's local search optimization.  By initiating a local SEO, this will help your website come up higher in local search rankings. 

 It is no secret that advertisements rank pretty low on the trustworthiness scale.  It is in every company's best interest to formulate an advertisement strategy that viewers feel they can trust.

Back in the day, SEO meant knowing your keywords. They are still relevant, but Google changed things up in the past two years.

We always stress the importance of SEO for your website. One great way to redirect traffic is through blogging. You can read about some SEO options that mention that here.