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Twitter Supports GIFs: What this Means for Marketers

The biggest tweet to hit social media recently involved something that Twitter users have not yet seen on their newsfeed. It was a simple GIF file announcing that the social media platform now supports GIFs. 

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10 Instagram Apps to Help Your Business Page

10 Instagram Apps to Help Your Business Page

 Within the past couple of years, the use of Instagram among companies has increased dramatically.  It has become an ideal opportunity for brands to reach out to their target audience.

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Yahoo Gemini: Pairing Native and Social Ads

Photo from Yahoo!

Yahoo may seem like old news to the average tech lover, but they are picking back up in the marketing scheme of things. Yahoo's newest addition, Gemini, is making news with the marriage between native and social advertising.

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A Closer Look At Hashtag Activism

A Closer Look At Hashtag Activism

Social media activity is pretty easy to participate in.  By mixing in a few posts here, a few retweets there, a splash of likes and a dash of hashtags, boom, you've got yourself a cocktail for a typical social media reputation.

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Social Media Campaign Spotlight

Social Media Campaign Spotlight

On April 14, 2013, Dove initiated a conversation on the definition of beauty.  When the video,"Dove Real Beauty Sketches" was launched, it created a global movement of how women view themselves. 

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