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Slide Over, YouTube: Here Comes Slideshare

Sure, YouTube is great for watching movie trailers, listening to music, and watching videos. Slideshare, however, is a different kind of visual sharing database. It is a site that is tailored solely to slideshows (hence, the name), and it can be a powerful tool for sharing a combination of informational presentations, statistics, and still photos.

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LinkedIn Company Pages Get a Face Lift

LinkedIn recently dished out some great new features for brand pages, making things a bit more exciting, a bit more interactive, and most important: full of branding opportunity! Here are some of the things you know in order to give your LinkedIn business brand page a much needed face lift today.

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Communicating with Social Influencers

In the marketplace - and in social media, especially - you may hear a great deal about influencers.  These influencers may be individuals or businesses which have a great deal of authority and expertise in a specific niche or they may be individuals who simply influence your target audience. 

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1st Annual Social Media Outstanding Citizen (SMOC) Awards!

Well, it's award season for celebrities (isn't it?).  Since many of us will never have to prepare an acceptance speech for the Oscars, let alone a local talent contest, we at Blue Archer have decided to hold our first annual "Social Media Outstanding Citizen" Award show. The name was chosen mainly for the incredible acronym it forms. SMOC? That's catchy right? "SMOC award winner" - hey, we like it.

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Shine With Vine: Marketing Brands with the New Vine App

By now you may have heard of this totally new app that just came out at the end of January as a new component of Twitter; it's called Vine. Just as Twitter condenses updates to 140 characters or less, this app forces users to constrains tiny video clips into just 6 seconds. It sounds daunting, but many brands have already used this video sharing platform to create some really quirky and cool marketing.

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