Businesses have been utilizing social advertising due to the specific reach of the platforms and low cost.
Pinterest has recently made some updates to their campaigns as well as reach to more effectively reach their users.
LinkedIn's newest ad metrics will benefit your business whether you're considering advertising on LinkedIn or currently running ads.
Brands and marketers find themselves focusing more on paid social with some of Facebook's more recent algorithm changes.
Facebook publishers may have been shocked to discover the most recent algorithm update that focuses the newsfeed primarily on friends and family.