Adobe has teamed up with the Pantone Colour Institute to reveal which colours are trending this summer. Although the colour theory will stay, these trends can influence users, designers, and brands. 

Allowing your audience to engage with you via messenger can increase your quality of customer service. Facebook recently incorporated messenger advertising into their ad choice which can change the way you approach your campaign. 

If you're on LinkedIn, there is a chance you may have participated in or even created a LinkedIn group. Familiarity can make a big difference in your business's social media strategy. 

2017 is just around the corner which means people are sharing their insights on what the new year holds. Will we start marketing wearables? Will virtual reality catch on? 

We cover some of our favorite predictions in the industry.

Businesses have been utilizing social advertising due to the specific reach of the platforms and low cost. 

Pinterest has recently made some updates to their campaigns as well as reach to more effectively reach their users.