A few years ago everyone agreed that open source content management systems would revolutionize web development and website management. It did - just not in the way everyone expected. Now instead of having websites that took a programmer to change, people have websites that no one alive can change.

One of the most important aspects of gauging the success of your web presence is tracking how many viewers actually visit your site, and how those viewers experience it. Everything from where your viewers are coming from, how long they stay on the site, and the path they take when browsing your website are vitally important to improving your web presence.