Over the past 5 years, the internet has evolved which means websites need to be updated regularly to ensure they deliver what customers expect. Users have set a high standard when it comes to web design and a website is one of the most significant marketing aspects of a digital storefront. There are a few notable signs to signify a website needs updating or better yet, a makeover!

Natural balance is a concept Web Designers grandfathered into basic design principles. In addition to the mathematic ratio, the Golden Ratio stems from the roots and proportions of nature. We'll dive into what the Golden Ratio is and how you can use it to harmonize your designs. 

In Part 1, we discussed how to acquire detailed testimonials. For Part 2, this article will focus on how to incorporate reviews on various pages of your website within the content and asking permission. Admiring the best approach, which is contextual testimonials, compared to a long and drawn-out list. 

Testimonials ensure trust, enthusiasm, and are the best passive sales pitches. Customers naturally trust each other more than normal creative marketing. For part 1 we are discussing how to acquire the most dependable testimonials.

Alexa and Siri are common household names in 2021. Smart speakers and virtual assistants are changing the way we live and the way we search for information online.  Natural-sounding keywords, compared to robotic, will continue to experience a major boost in search volume as the use of voice search grows. It only makes sense for businesses to leverage this technology in 2021.