Whether your website includes e-commerce functionality or is simply informational, if your business offers products for customers, chances are you will have some kind of product catalog on your site. This is an incredibly important part of your website; it’s where prospective customers get to know what sets your products apart.  So, how can you make sure your product detail pages are setting you up for customer conversion? 

In an industry with no barriers to entry, the quality of website and digital marketing vendors can swing wildly. How do you know you’re selecting the right vendor? This guide will help you navigate the vendor selection process, ask the right questions, and select a strong partner for your digital marketing efforts. 

Video content makes up most of our social platforms for a reason. Not only do videos gain twice the engagement as photos, but they can broadcast twice as much information. No professional videographer is needed when you have a great list of free stock video resources at your fingertips.

Using a content management system to build and manage your site can help you grow over time. You can customize the design and functionality of your site all from the backend on your own time.

There are numerous ways to search and define which website design company is best suited for your business in this largely virtual world. Follow along as we discuss the pros and cons of hiring a local company and when it makes sense to employ outside of your local area.