Blue Archer Blog

Competitor advantage is the most highly valued trait in a brand as well as the hardest won. To distinguish oneself from another entity is an inherent trait that all of humanity has, and when it comes to branding, not only must it tell apart from other brands, it must stand out. A logo is a symbol that identifies. A business identity is the key ingredient to gain competitor advantage; people see the symbol of a business before anything else.

Social media has thrown us into a hurricane of updates whether it is Facebook changing its ads or Twitter getting a whole new layout. Twitter came out with an update that will allow you to accurately measure your social media experience without paying for ads. Earlier this month, users were introduced to a major update on their dashboard that will allow them to fully understand their tweets performance.

Whatever worries and anxieties that have been burdening you at work this week, today is the day that you push those aside, take a breather, and say to yourself: it’s finally Friday; the week is over; what’s done is done, and whatever will be, will be. So relax… and take a look at our weekly re-cap to catch up on some tech news. This week is especially dynamic as we look at LinkdIn’s investment spirit, Google glass for the workplace, doctors going back to school, and NASA’s plans for Mars.

We fell in love with Twitter chats here at Blue Archer not too long ago. It connected us with influencers in the industry, allowed us to share our views, and learn from others. We want to take it a step further than just participating and go over the basics of hosting your very own Twitter Chat. So, why host a chat?

Happy Friday! It’s bright and sunny over in Highland Park this morning, and there are many exciting things happening in the tech. world this week. We will look into Amazon product reviews, Google’s new science project, Volkswagen’s new clean engine lineup, a preview of Apple’s new software, and to top it off, an analysis of the technology bubble. How is all this innovation going to lead us in the future? Are we in a bubble mania similar to the one in the late 90’s?