Banking decisions can be overwhelming and complicated. AVB wanted to change that for their customers. Due to the nature of the industry, it was clear early on that the website would house a lot of information. Our challenge was to streamline that content so users could easily identify and consume the information crucial to them.
Our User-Experience team developed several iterations of homepage and internal wireframes that would increase engagement with high value content including tools, comparison charts, and product information.
The design of the site needed to support AVBís positioning as a friendly, approachable community bank that could compete with the larger national banks.
Our designers got to work crafting a design that projected the new brand identity: fresh, innovative, bold, inviting and most of all Ė trustworthy. The homepage now drives action for personal, business, and wealth management customers. Site visitors can access their online bank account, enroll for online banking, explore business services, and more.
In order to maximize the siteís flexibility and facilitate ongoing site-updates, we created multiple internal designs that include comparison tables, responsive grid-layouts for products and services, and custom employee sections.