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TH Trade Design

Responsive website redesign & online quoting system

Acknowledging that they needed to meet their target market's growing digital needs, TH Trade Design hired our team to build a new digital presence. The new website aimed to provide independent Pittsburgh-area designers with a resource they could not get anywhere else. The site allows for easy material quoting and access to additional vendor information: everything designers need in one simple destination. 

Discovery Phase

The interpersonal experience of the physical showroom had to translate to the online site experience, so our marketers developed a goal-driven strategy to guide the digital project.

The final strategy, site-map and wireframe answered the needs of both TH Trade Design and their target market.

  • central location to explore vendors & request itemized, custom quotes
  • streamline support process for quote requests

Understanding Site-Users

Together with TH Trade, we identified the niche target market who would be visiting the website and ultimately consuming the services.

  • female, 30s - late 50s
  • Pittsburgh-area inerior designer
  • has previous experience in design stores and retail
  • tech savvy, appreciates easy digital resources that will save her time
  • wants to explore lines and request quotes simultaneously


TH Trade Design expressed a preference for a clean, modern and minimalist design during the strategy phase. Our designers went to the drawing board and came up with a final design that focused on striking photography that featured beautiful interior designs, simplistic and clean lines, and worked cohesively with the updated TH Trade logo design and softened brand colors.

A large, prominent image slideshow on the homepage aims to capture and engage a web user upon entrance into the site.

Streamlining the Process with Custom Software

In order to minimize quote-request calls to TH Trade, we built a custom quote request portal for interior designers to digitally submit design proposals. The system allows designers to choose the manufacturer, style number, finish, quantity and more with the help of a vendor database. Upon registration for the system, the user is able to build an unlimited amount of individual proposals.

When users submit new quote requests, TH Trade Design receives notifications of the quotes, and they are able to begin working on the quotes immediately eliminating the need for lengthy phone calls and emails.


The resulting website provides interior designers with a central digital location to help manage their design process. The sleek, modern design also markets the TH Trade Brand as credible, trustworthy, and professional.


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How to Choose a Web Design Company

How to Choose a Web Design Company

How do you know you’re selecting the right web design vendor? This guide will help you navigate the vendor selection process, ask the right questions, and select a strong partner for your digital marketing efforts. 

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