When you work with Blue Archer, our web designers, web developers, content strategists, usability specialists, and digital marketing experts take an integrated approach to your project. We've developed this approach to the web design and development process as a result of years of experience, realizing that no individual or department could work as successfully without the support of effective work in other departments. Our goal is to ensure that each step of your website design and development supports a successful outcome for your big-picture digital branding goals. Read more about how we work, or check out our case studies to see the process in action.
Building a website without a strong strategy is like building a house without knowing who will live there. We identify your business goals—as well as anticipated website user goals—through our initial discovery process. The strategy interview helps us to understand your business and what you do, your value proposition, your target audience segments, your current market landscape and more. Using this information, we can better craft content strategy, determine appropriate website architecture, outline customer journeys through the site, and build corresponding page blueprints, or "wireframes."
Successful graphic design is more than attractive. Our designers work through intelligent designs that not only communicate your visual identity but also communicate visual hierarchies of information, and encourage customer actions. The resulting website designs support an experience for the end-user that your brand has a cohesive look and feel, information is clear, next-steps are evident, and the interface simply "leads the way" without calling attention to itself.
Our extensive experience working with numerous content management systems, building custom software solutions, and developing responsive and mobile sites translates into direct success for your business website. Whether you need some basic functionality added to your site, such as an event calendar, or an advanced custom solution like a secure employee intranet or a resource database, our team has the skills and experience to deliver.
If you have a project in mind and would like a proposal, we'll need a few specific details. Head over to our project inquiry form.
We're always happy to hear from you. Use our quick-contact form, or just give us a call: 412-353-1050