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Blue Archer Blog

Social, Design, Marketing, Tech & More

Your go-to blog resource for web design, social media and digital marketing news. Follow along for our Blue Archer musings. 

What Should a Nonprofit Website Include?

Nonprofit staff and volunteers reviewing their organization's website together on a laptop.

The essential elements every nonprofit website needs, from a clear mission and easy giving to accessibility, trust signals, and search visibility.

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Pittsburgh Ran a Hub Airport for 21 Years After the Hub Left

people walking in pittsburgh airport

The 1992 terminal was exactly right for a US Airways hub. The hub left in 2004 and the building stayed until 2025. Service names carry the same lag.

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ChatGPT Atlas: Meet the Browser That Brings AI to Every Tab

OpenAI’s new ChatGPT Atlas browser transforms how we explore the web. Learn what it means for user experience, search behavior, and the future of SEO.

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Generative Engine Optimization: Strategies to Win in AI

Generative Engine Optimization - GEO

Get ahead in the evolving world of AI search! Discover Generative Engine Optimization (GEO) strategies to ensure your content is cited and visible in AI-powered answers, securing your brand's future authority and traffic.

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How to Improve Employee Advocacy on LinkedIn: The Complete Playbook

How to Improve Employee Advocacy

LinkedIn Company Pages aren’t enough anymore. The real reach comes from your employees. In this playbook, discover what employee advocacy is, why it works, and how to launch a program with ready-to-use templates, examples, and tools that turn your team into your brand’s biggest advocates.

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