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Blue Archer Blog

Social, Design, Marketing, Tech & More

Your digital resource for news, updates, insight and our own Blue Archer musings. 

ACMH Launches Fresh Website

AMCH is truly an innovative destination, just a short drive from downtown Pittsburgh. ACMH features an accredited cancer center, one of the country's top cardiac care interventional services, cutting edge shoulder and knee replacement services and one of the region's very few concussio...

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How to Incorporate Facebook Messenger Ads Into Your Campaign

How to Incorporate Facebook Messenger Ads Into Your Campaign

Allowing your audience to engage with you via messenger can increase your quality of customer service. Facebook recently incorporated messenger advertising into their ad choice which can change the way you approach your campaign. 

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Long-time Client, Sisterson & Company, Launches Website Redesign

CPA homepage design

Blue Archer has been working with Sisterson for 10 years. When approached to do a site redesign, we were super excited to tackle the challenge. They were after a modern design, with a classic and established feel. 

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How Are Marketers Using Advanced Analytics?

How Are Marketers Using Advanced Analytics?

Big data is finding its way into all parts of the business with 'advanced analytics' being a term you may begin seeing. 

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Why You Should be Using Custom Google Analytics Dashboards

Why You Should be Using Custom Google Analytics Dashboards

Google Analytics is a powerful data tool that gives insight into who visits your website. dashboards give a compiled view of content items.

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