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Blue Archer Blog

Social, Design, Marketing, Tech & More

Your digital resource for news, updates, insight and our own Blue Archer musings. 

The Quick And Dirty Guide To Google Analytics

The Quick and Dirty Guide to Google Analytics

Google Analytics is a powerful tracking option to monitor website traffic. We equip all of our websites with Google Analytics to help our clients gain better insight into their site-users. 

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LinkedIn's New Tracking Metrics

LinkedIn's New Tracking Metrics

LinkedIn's newest ad metrics will benefit your business whether you're considering advertising on LinkedIn or currently running ads. 

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Taking Advantage of Facebook Live for Your Business

Taking Advantage of Facebook Live for Your Business

If you are not camera shy, Facebook live may be an appropriate tool for your business. 

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What Should You Know About Google's AMP?

What Should You Know About Google's AMP?

Earlier this year, Google attempted to remedy issues with mobile reading by rolling out Accelerated Mobile Pages (AMP) for news sites. Now that AMP has been made available for more areas of the web, we need to ask how this will impact future mobile and responsive sites. 

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What are Facebook's Newest Targeting Options?

What are Facebook's Newest Targeting Options?

Brands and marketers find themselves focusing more on paid social with some of Facebook's more recent algorithm changes.

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