Blue Archer Blog
Social, Design, Marketing, Tech & More
Your digital resource for news, updates, insight and our own Blue Archer musings.
Google Analytics is a powerful tracking option to monitor website traffic. We equip all of our websites with Google Analytics to help our clients gain better insight into their site-users.
LinkedIn's newest ad metrics will benefit your business whether you're considering advertising on LinkedIn or currently running ads.
Earlier this year, Google attempted to remedy issues with mobile reading by rolling out Accelerated Mobile Pages (AMP) for news sites. Now that AMP has been made available for more areas of the web, we need to ask how this will impact future mobile and responsive sites.
Brands and marketers find themselves focusing more on paid social with some of Facebook's more recent algorithm changes.