Blue Archer Blog
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Your digital resource for news, updates, insight and our own Blue Archer musings.
Inserting text is usually a given when creating a brochure or an ad. You have a picture in your mind of how it will look but it can be frustrating to have your end product match your vision.
To display an image in black and white will require the entire image to be displayed as such. The benefit of using black and white allows you to introduce color to specific areas of an image, which makes catches your eye and allows those specific areas stand out.
This is a concept that is used by many industries, such as makeup companies, hair companies, etc. They use the images to draw the consumer’s focus to the specific product, or product results, rather than the whole picture itself.
Not all businesses are created equal and work for one company can be showcased much differently than if it were for someone else. For some, something like a resource library can position them as a credible source in their industry. Others may need to showcase examples of their work in a portfolio.
A resource library can be custom built by Blue Archer on your website to help position you as a credible source in the industry. This may consist of ebooks, whitepapers, or other informative pieces for the audience.
This spring, we launched FHLBank Pittsburgh's brand new website. We began the project with an extensive strategy process to help uncover the business goals. At the conclusion, we found that FHLBank Pittsburgh wanted to: increase usage of products by current members, leverage new technology and refreshed brand, highlight diversity, and increase membership.