Search Engine Optimization
A beautiful website with engaging content can only help your business if prospective customers find it.
Through our search engine optimization services, we ensure that search engine spiders can effectively crawl and index your site so you rank well for relevant keyword searches.
Our SEO process begins with an initial analysis focused on website analytics review, keyword selection, and content evaluation. Our team will look at your site content to identify opportunities to improve your traffic flow and increase your retention. Together we will identify appropriate terminology and research user-behavior to see how your specific target market phrases their search queries.
Once we have identified keyword targets, our marketing team optimizes on-page metadata including page names, title tags, descriptions, header fields, and alt tags. This on-page work makes it simple for search engine bots to scan your site and understand the information you are providing your site visitors. The clearer the communication is for the indexing bots, the better.
Evaluation, Measurement, and Revision
Some companies stop at metadata work. We don't. Why? Because we have results that prove that consistent work pays off. We have increased search engine traffic for clients by 130%. However, we know that no amount of on-page data optimization will yield those results. Remarkable results occur when you put consistent effort into site improvements based on user-behavior.
Our most successful campaigns have included ongoing monthly tracking, site and content recommendations, and subsequent updates. In short, that means that we are adding new page content, editing graphics and messaging, or building new functionality based on traffic analysis. If you give your users what they are looking for, they will remain on your site and take action, and that is a huge component of SEO.
By integrating our goal-tracking and conversion optimization capabilities with your SEO campaign, we ensure that your company or organization receives a return on investment in a website.