Blue Archer Blog

Learn how Medium.com can boost your SEO efforts and establish your brand as an authority in your industry. Discover tips for choosing keywords, creating compelling content,  formatting your  posts, and using built-in tools to maximize your impact.

When it comes to digital marketing, businesses everywhere are constantly asking themselves the same question: what is the best way to reach potential customers? The answer is simple: search engine optimization (SEO). However, when it comes to SEO, there are two distinct strategies that businesses can take: organic and paid search. 

For small businesses with limited marketing budgets, using Google trends to discover new and emerging movements is the way to go. Use this Google-powered tool to analyze your customers and show trending topics on Google Search.

Keeping track of future blog topics can be time-consuming and daunting. With this extension, tag what you save so your research, ideas, and photos are easy to find using keywords. Creating valuable blog posts means more opportunities for you to show up on the search engine results page. 

Is your website competing against itself? How does Google know to promote your product page rather than your blog? If you are unsure if this is happening to you or if your team wants to avoid this in the future, check out these key identifiers and valuable tips.