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Blue Archer Blog

Social, Design, Marketing, Tech & More

Your go-to blog resource for web design, social media and digital marketing news. Follow along for our Blue Archer musings. 

Customer Journey Maps: User Perception

Customer Journey Maps: User Perception

Customer journey maps help designers navigate a day in the life of a customer. Sometimes, designers can get so caught up with details and textures that they forget how the user navigates the site. This tool is perfect for analyzing metrics and connections with layouts. 

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Amazonís Secret Weapon for Success

Amazonís Secret Weapon for Success

Amazon, Facebook, and Google all share the same secret for success. They each have successfully conquered their industry all by doing two important tricks. It’s time for you to act as well.

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The Evolution of YouTube

The Evolution of YouTube

There is a lot to learn from entertainment websites, especially YouTube. From short informational videos to long entertainment series, YouTube had evolved in the world of media and changing the way people view their platform. Representing a prime example of listening to their audience as well as their creators. 

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Mental Models in Product Design

Mental Models in Product Design

The payoff of leveraging existing product user’s knowledge is smoother interactions, faster adoption rates, and better overall usability. People know how your product works before you even design it. Let’s look at a mental model approach to design to surprise your consumers. 

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5 Reasons Why Your Website Needs a FAQ Section

5 Reasons Why Your Website Needs a FAQ Section

Having a website brings necessary attention as well as publicity and profit. To make it as a successful branded business in today’s market, this tool is essential to survive. Your website shouldn’t just exist, but rather professionally engage with your audience.  Besides the basic pages, your website needs an FAQ page for these principal 5 reasons. 

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