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Blue Archer Blog

Social, Design, Marketing, Tech & More

Your digital resource for news, updates, insight and our own Blue Archer musings. 

Designerís Perspective: Are you a Taoist?

Designerís Perspective: Are you a Taoist?

Over the years, Web and UX designers have become knowledgeable of the ancient eastern philosopher’s conclusions by studying data around good design and good living. 

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Data Breach: Investigating Facebook and Google+

Data Breach: Investigating Facebook and Google+

The data breach that occurred on September 25th affected 50 million Facebook accounts. This attack on the system led to the exposure of information affecting these users. This month, Google+ experience a security flaw that leaves many at risk. The CEO speaks out on what information these attackers had access too and the number of people affected and how Facebook and Google will address the situation. 

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A/B Testing: Where to start and Why

A/B Testing : Where to start and Why

A/B testing used to be a tool for the highest technical pusher in the marketing. Not anymore! Over the years, this testing method has proved its capability in analyzing users and trends. It’s time for the whole industry to get on board. 

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Lead Generation: Attracting New Users

Lead Generation: Attracting New Users

The world of tech marketing has become more complicated and involved over the years. Finding the right markets to advertise too requires a lot of work and investment. The complexity of modern sales forms the perspective of long-term customers. Focusing on tactics to segment your market and new users while doing so efficiently is the most effective business practice. 

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3 Steps to Grow Your Businessís Instagram Following

3 Steps to Grow Your Businessís Instagram Following

Social media is becoming the number one marketing platform for businesses all over the world. It’s the easiest way to reach people of all markets and to find ways to integrate into new markets. Without proper verification from Instagram or having a decent following, your business may not look reputable to many Instagram users. Building your followers will aid in user engagement and new user interaction. 

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