In the strategy phase, we meticulously worked with Achieva to establish project objectives, delving into insights from the provided questionnaire and the strategic vision report. We conducted a thorough analysis of website visitors, performed a competitor analysis, and crafted a comprehensive sitemap. To improve user navigation, we restructured the site, moving away from the internal department-focused approach to create a more intuitive and audience-centric organization. This involved collaboration with Achieva to understand their multifaceted services, resulting in a streamlined sitemap that caters to diverse user journeys.
Our collaborative strategic approach also involved creating wireframes for key pages, ensuring alignment with Achieva's goals and audience expectations.