The design needed to cater to prospective patients, current and prospective donors, vendors, as well as community partners. Most of the prospective patients would be women from teenage years through menopause and many of them were tech savvy, so we wanted a design that was sleek without sacrificing the welcoming brand Adagio had built over the years. Our design works from the periwinkle and black color scheme established in the logo. We used the split rectangular lines from the logo as a design system throughout the entire website, yielding a design that was not only modern but also cohesive. Purple gradients and branded imagery of young, diverse individuals help to round out the site.