Bakery Square is a quirky tech and innovation hub that is home to corporate offices, apartments, retail spaces, restaurants, fitness, hotel amenities and more. Folks come to Bakery Square for number of different reasons including to live, work, socialize, explore, exercise, and recharge. As a result, the information architecture needed to ensure an intuitive website journey for various very different user-types. Our marketing team worked to create a sitemap built on verbs. Immediately upon entrance into the site, users can choose to learn more about the following actions: Shop & Dine, Live, Stay, Work, and Contact. Each content funnel ensures users gain access to the information they need to engage with Bakery Square.