During the strategy phase, we explored website objectives, target markets, brand messaging, and design direction. The primary goals were to increase website traffic, leads, and ultimately sales that would support their bottom line. Additionally, we knew the website needed to properly describe their unique design process, highlight marketing differentiators, and help grow their AR, VR, and animation services. We analyzed the expectations and needs of project engineers, project managers, marketing directors, and other roles that would be navigating the site. This helped support a sitemap overhaul and service categorization update. By compiling page prototypes and a comprehensive design brief, we established the strategic foundation for the siteís look and feel prior to moving the project to the design phase.