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We designed a solution that would allow each museum to have their own landing pages, and to point their users directly to the events and summer camps they were interested in from the museum websites.
Our SEO specialists coordinated with the technical team to ensure that the web application wouldn't compete with Carnegie Museum Websites on search engines, all while providing excellent flexibility for use by the Museum Group's marketing staff, who can send out direct, branded links to specific camps and events as needed.
Carnegie functional staff are able to add additional museums and products to the web application, ensuring a low-cost and flexible ongoing solution for the museums that will automatically synchronize with their internal systems. This integration will save the Carnegie Museums countless hours of productivity, and ensure they never need to manually enter submissions made through the application.