When developing the major website goals for the new site, it was clear that the website needed to act as a resource and tool for customers and CSE members to access product information, training tools, how-to’s and more. No one else in the industry offers the level of service that CSE does, and we needed to position the website to communicate that clearly for new site visitors.
We started by identifying the key website users that would be accessing the new CSE website. Users included safety personnel and directors, regulatory agencies, miners, purchasing departments, distributors and internal CSE sales and customer service team members. We analyzed each of these key segments to understand their demographic, desired content, common questions and challenges, and more. With this data, we constructed a site map that would encourage intuitive exploration of the site. Transitioning into the content and design phase, we then developed low fidelity wireframes for each section of the site to determine content needs layout direction.