The strategy phase included a comprehensive interview and discussion, goal and objective development, information architecture creation, and wireframe designs. As with any brand new website, content creation from scratch was a challenge. Therefore, we designed a sitemap that could easily grow and develop with the brand overtime. While it was important to have specific industry pages on the site, we decided that for this iteration of the website we would have the portfolio pages double as industry landing pages. Once the team is ready to create additional content for each industry, the GGC team can easily add new pages to the site using the intuitive CMS.