Investments in Caring PA
Custom Website Design & Development
Investments in Caring PA is an initiative of the Pennsylvania Early Learning Investment Commission (PA ELIC). The site serves as a free, statewide toolkit designed to help employers support working families through childcare benefits, workplace policies, and community partnerships. Blue Archer was engaged to transform the toolkit into a credible, intuitive, and visually engaging resource for employers, employees, and advocates across the commonwealth.
Challenge
The legacy site was assembled in WordPress with limited functionality and unclear pathways. Employers struggled to find actionable next steps. Working families had difficulty locating resources. Awareness of the PA Early Learning Investment Commission was also low, despite its long-standing leadership.
The challenge was twofold:
- Position Investments in Caring PA as the go-to business toolkit for childcare solutions and employer guidance.
- Create a professional, warm user experience that speaks to employers without feeling whimsical or overly playful.
Solution
Blue Archer rebuilt the site from the ground up. The new experience balances business credibility with approachable content, highlights real employer outcomes, and provides clear next steps. The result is a toolkit that communicates urgency and delivers practical “how-to” guidance for organizations of all sizes.
Strategy
We began with discovery sessions and stakeholder input to clarify goals and audiences. The information architecture prioritizes employers—owners, executives, HR leaders, chambers, and workforce partners—while maintaining a dedicated pathway for working families.
- Define clear content pillars: toolkits, guides, case studies, and resources.
- Map intuitive user journeys for employers and employees.
- Establish measurement plans to track engagement and inform decisions.
- Position the site as an actionable resource, not just an advocacy hub.
Design
The visual direction stays professional while remaining human. We used modern typography, a balanced palette (navy, gold, charcoal), and subtle brand shapes to guide the eye. Imagery reflects both Pennsylvania workplaces as well as working families. And, Layouts emphasize readability, credibility, and simple calls to action.
Functionality
- Toolkits: Employer and Working Families sections with guides, calculators, and curated resources.
- Case Studies: Real Pennsylvania examples (e.g., Sheetz, Duolingo, Evangelical Community Hospital) to show what works.
- Resource Library: Downloadable guides and references to support decision-making.
- CMS Control: Flexible content management so staff can add and update content in-house.
- Accessibility & Security: HTTPS and Level A ADA considerations.
- Responsive Design: Optimized for desktop, tablet, and mobile use.
Marketing & Analytics
Our partnership extends beyond launch. Blue Archer provides quarterly analytics reviews, ongoing content development, traditional and print marketing support, and monthly site maintenance.
- Quarterly Analytics: In one spring 2025 period, users increased by ~24%, sessions by ~29%, and average engagement time rose by ~23%.
- Content Development: Employer-focused guides and blogs continue to drive discovery. A “Returning to Work After Maternity Leave” article became a top landing page with 2,300+ views in a single quarter.
- Traditional & Print Marketing: Collateral directs employers to the Business Toolkit and case studies.
- Monthly Maintenance: Performance, security updates, and content support to keep everything running smoothly.
Results point to growing visibility through organic search and niche referrals, plus meaningful engagement on business-facing pages and case studies.
Conclusion
Investments in Caring PA now operates as a modern, credible platform with clear employer pathways and supportive resources for families. The design is professional yet welcoming. The structure is actionable and measurable. With ongoing analytics, content, and maintenance, the site continues to evolve and help Pennsylvania employers build more family-friendly workplaces.
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