DICK's Sporting Goods Pittsburgh Marathon Refresh
It had been several years since we last redesigned the DICK’s Sporting Goods Pittsburgh Marathon website, and we knew the site needed a refresh to compete with other city marathon websites. Because we were also working on several new websites for other races at the time, we needed to work within a fixed budget. We reorganized the site architecture to better accommodate site-user journeys of new runners, returning registrants, volunteers, spectators, and more.
Instead of completely redesigning the site from scratch, we decided to maintain the existing styles (CSS) from the previous website we had designed for P3R. Still, we had plenty of creative freedom to transform the look and feel of the site.
The new design re-introduced and highlighted the race count-down clock that we had programmed for a previous version of the site. It also streamlined the most popular content that users search for including registration, volunteer opportunities, and a course overview.