Our approach to the website design? Create a design that mirrors the in-person experience at the Zoo: up-close-and-personal encounters with animals, plenty of educational opportunities, and an intuitive path. In order to do that, our team visited the Pittsburgh Zoo to experience the Zoo firsthand and analyze how visitors interact with exhibits, signage, and more.
With the wireframe prototypes complete, our team had a very clear direction for content requirements. To kickoff the visual exploration, our design team created a mood board. The look and feel established in the mood board then set the tone for the homepage design. We needed to give users the opportunity to dive right in and plan their visit, but we couldn't overlook the overarching goal of educating users about the animals. The resulting animal slider on the homepage is eye-catching enough to encourage visitors to explore the animals they would meet during their visit.
Subtle texture elements including the rough edges of animal imagery project a rustic feel that is reminiscent of the signage and exhibit architecture at the Pittsburgh Zoo.